![]() ![]() “This is an exciting time for our high street. Susan Jebb, Chair of the Responsibility Deal Food Network said: During our recent trials customers backed the move and told us it was the right thing to do.” “We are committed to being as transparent as possible when it comes to giving our customers nutritional information and it’s important that we do so in a way that’s useful and easy to use. This move, as part of the Public Health Responsibility Deal, supports the principles we believe are important: giving our customers clear information to help them make decisions that are right for them and provide a choice on our menu.”īrian Waring, Vice President of Marketing & Category, Starbucks UK and Ireland, said: “In March we announced our intention to extend the communication of nutritional information to our customers to include displaying calories on our menu boards across the UK. Jill McDonald, CEO and President, McDonald’s UK, said: It will help people spot those hidden calories in their favourite foods and keep an eye on their waistlines.” “That is why this is such a great achievement by the Responsibility Deal. “One in six meals are now eaten outside the home and for those meals we often have no idea how many calories we are eating. The Department of Health is also announcing that Greggs, Starbucks and Burger King have signed up to the Out of Home calorie labelling pledge and will introduce it in their outlets from next year. So with McDonald’s serving three million meals every day in 1,200 restaurants, this will have a huge effect on the high street and will help people to make healthier choices when they are eating out. Research shows that calorie labelling makes people more aware of the energy content of their foods and does influence people’s choices. Instead of tying the food and drinks industry up in red tape, the Government is working in partnership with them and charities to deliver faster and better results. The Responsibility Deal is a new approach to tackling public health concerns. Along with the other companies already signed up to the pledge, including KFC, Pizza Hut, Pret a Manger and JD Wetherspoon, they will now begin to transform over 5,000 high street food outlets by end of the year. McDonald’s will fulfil its commitment to the calorie labelling pledge as part of the Responsibility Deal and it will begin to implement labelling on its menu boards around the country. People will now be able to see at a glance how many calories are in their burger, salad, Happy Meal or milkshake. On Wednesday this week, McDonald’s will introduce calorie information to all of its menus throughout all of its 1,200 UK restaurants, the Department of Health announced today. ![]()
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